It all started when Karen Behnke, a serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40.
Years after her second child was born, Karen subsequently bought the name “Juice Beauty” in 2004 and launched the company from scratch in 2005. Over 5 years, Karen’s team worked with PhD chemists, physicians, and microbiologists to perfect Juice Beauty’s chemistry. Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant and vitamin-rich organic botanical juice base, rather than petroleum derivatives or added water, and combining it with powerful skincare ingredients, it Creates a smoother looking complexion with a powerful age-defying cocktail of alpha lipoic acid & CoQ10.