On The Rise Volume Liftscara This ultra-high pigmented, vegan formula, matte black mascara is the first ever lifting and volumizing liftascara. Delivering quick-charge lift and volume in just a few strokes.Love the look of a lash lift but not the price? Featuring an innovative applicator thatu00bfs part rounded, part hourglass to lift you lashes up to new heights! Enter NYX Professional Makeup On The Rise Liftsacara. The curling effect results in a far-reaching fringe so that eyes look bigger and lashes look thicker, making it our most dramatic mascara to date.